My relationship with Nestle spanned close to six years, three ad agencies and two product categories; coffee and chocolates. Working primarily on Nescafe and Nestle Chocolates, I developed creative strategies and executions in cinema/television, print, outdoor, promotional activities and web/digital. Intimately involved in confidential new products and product launches; Sinsations, Princessa Wafers and Kit Kat), research finding and focus groups across Central Eastern Europe. Also, I often contributed input into packaging and promotional design.
Working closely with CMO, Michelle Ward across the chocolate brands; Crunch, Kit Kat, Princessa Wafers, Nestle Chocolate Tablets, After Eight Mints and Skittles, I quickly became educated in the business of chocolate manufacturing and distribution, in addition to my already expert knowledge of chocolate marketing.
