Converse Spark was a global initiative to showcase creative youth under the age of 25 who, “…with an astonishingly unique style and approach”, are driven to create. Creativity is their being. The are not hipsters, party dudes or super trendy fashionistas. They are artists on the fringe doing more with their youth, than many people do in a life time. ”These artists are the kids with the NEXT ideas.”

I worked directly with the Converse client on these films, no advertising agency was involved which made the project very labor intensive from the logistics perspective, but what it did do, was bring a non scripted documentary feel to the campaign. I scripted and directed both films, with DOP Kamil Plotcki and production company Pro Production.

Warsaw, Poland

“Oliwia stops time”

Prague, Czech Republic

“Nikkarin illustrates his future.”

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Tele2 is a Europen Telecom Company with over 34 million customer in 11 countries: Austria, Croatia, Estonia, France, Germany, Kazakhstan, Latvia, Lithuania, Poland,Netherlands, Norway, Russia & Sweden. One area of notable success has been the growth of the mobile Internet broadband connectivity. Tele2 offers discounted rates in; land-lines, cableTV, mobile phones and Internet services.

Launch Campaign Poland

“What do you do, just to pay you phone bill.”  Talk is Cheap.TELE2

Nestle is the world’s largest food company. Founded and headquartered in Vevey, Switzerland, Nestlé originated in a 1905 merger of the Anglo-Swiss Milk Company, established in 1867 by brothers George Page and Charles Page, and Farine Lactée Henri Nestlé, founded in 1866 by Henri Nestle. The company grew significantly during the First World War and again following the Second World War, eventually expanding its offerings beyond its early condensed milk and infant formula products. Today, the company operates in 86 countries around the world, and employs over 280,000 people.

A Year In Washington DC

Political Advertising is an interesting beast, “How to sell image, while being modest and honest, while aggressively attacking the opponent, who may be a fellow party member or the enemy from the other side?”  My years in brand advertising actually gave me all the answers, keep it simple, keep it clear and focus on the USP.  Unlike brand ads,  political ads have a much shorter life, “…about 3 seconds before it ends in the trash”, so it is important to make the 3 seconds count with compelling visuals and strong text. As a result, break through work was created which generated much PR for the candidates and the MSHC agency.